JOCELYN EIDE
Copy & Content
Earth Day Social Campaign
To celebrate Earth Day, we turned our focus to Martha’s Vineyard to profile a SunPower partner whose mission is helping the island become energy neutral. The campaign rolled out in three blog posts and two videos, which helped us spread the message that SunPower solar is creating a healthier future for our planet.
The Efficiency Story
SunPower solar outperforms the competition from day one, through year 25 and beyond. But that message wasn’t getting through in the charts and graphs the sales team was using. So we turned it into a story about the lifetime relationship that neighbors Dave and Jane have with their home solar systems.
SunPower Solar LookBook
Taking cues from high-fashion, we decided to focus on our product's less-celebrated attributes—its beauty. This lookbook tells the design story of how the most powerful solar technology in the world became the most beautiful home solar system on the market.
Customer Testimonials
Real-world people have a knack for telling it like it is, and we’re happy to give them a voice. Our testimonial videos profile homeowners who have recently gone solar with SunPower and want to share their experience with the world.