This section reflects the work I’ve been leading most recently—projects rooted in sustainability, responsibility, and real-world impact. The industries vary widely, but the challenge is consistent: take complex systems and translate them into stories people can actually engage with. My role here is framing—finding the human entry point, shaping the narrative, and giving the work enough clarity and craft to land.

Science and technology work has shaped how I think as a writer. I’ve spent years partnering with scientists, engineers, developers, and technical teams—and learning how to turn their expertise into clear, usable stories. The work in this section is about translation and structure: organizing complexity, building narrative around data and systems, and making highly technical ideas feel accessible without oversimplifying them.

Big brands teach you range and discipline. You get the high-visibility moments—launches, major campaigns—but you also learn how to do strong creative work inside established systems. This section reflects both sides of that experience. It’s about bringing clear thinking and clean writing to brands with scale, history, and high expectations—whether the job is a headline-level idea or the everyday work that keeps a platform moving.

Branding is where I feel most at home as a copy lead—partnering closely with design to build voice, positioning, and the story a brand tells before anyone reads the details. A lot of this work came through freelance collaborations with two exceptional design leads who brought me in to shape the language. These projects are smaller in scale than big campaigns, but the stakes are real: identity, clarity, and a voice people trust.