Agency: OLIVER // Project: Various
Industry leader, SunPower, develops the world’s most powerful and beautiful solar you can buy and asks consumers considering their options to Demand Better Solar.
Agency: SOMNIO // Project: IBM Master Data Management Express
Understanding the business potential of AI is complex. We simplified it by showing all the valuable connections machine learning can make for you. This concept came to life in an animated video and ebook combo.
Client: Infusion Access Foundation (IAF) // Project: Brand Launch & Website
As a non-profit patient advocacy organization, IAF wanted a brand that connected to patients and championed their experiences. Design lead and illustrator, Nathan Walker, brought their story to life in inspiring illustrations of patients on a quest for balance. I matched his colorful and heartfelt visuals with a brand voice rich in empathy, hope and strength.
Assets:
Brand Book (request password)
Website
Agency: Publicis.Sapient // Project: Citi Simplicity Card
The Citi Simplicity Card encourages you to get more NO in your life, starting with no fees or penalty rates. A series of banner ads drove customers to this page for sign-up.
Client: Bloom Health Centers
Project: Branding & Website
Bloom Health Centers is answering the call for mental health services amidst a national crisis. They came to us for help in uniting their clinics under a new brand that was accessible and welcoming. Design-lead, Samantha Berliner, and I collaborated on a new brand identity and website to introduce the clinics to the world.
Assets:
Brand Identity
Client: Inline
Project: Branding, Website & Marketing
Industry outlier The Inline Group leverages proprietary technology to match hospitals and clinics with doctors, nurses and specialists. They needed a new brand platform that engaged an audience of busy recruiters and healthcare executives. My design partner, Samantha Berliner, and I evolved the brand to lead with simplified, benefit-driven messaging that came to life through memorable design.
Assets:
Brand Book (request password)
Website
Videos
Agency: OWC / Project: Aura Pro X2 launch
Most Mac owners don’t even know they can upgrade their internal SSD. So to launch Aura Pro X2, we needed a to find a launch message that hit closer to home—improving the Mac you know and love.
This landing page is the home base of the full digital campaign.
Agency: Boombox / Project: Merchant Financing (B2B)
American Express has a suite of products and services to help small businesses grow. Merchant Financing, a flexible lending product, is introduced here in a digital sales kit.
Client: Nectar PR
Project: Branding & Website
Recently acquired, Nectar PR came to us with a brand they’d simply outgrown. We workshopped with the founders and directors to create an inclusive, vibrant brand that can carry them into the future.
Assets:
Brand Book
Client: Prosthodontics of Texas
Project: Branding, Website & Marketing
When it comes to your teeth, sometimes more—options, comfort, expertise—really is more. That’s the story Prosthodontics of Texas needed to communicate to potential patients weighing their options for advanced dental work. Design-lead Samantha Berliner and I created a patient-centric brand that humbly and kindly educates and welcomes people to the practice.
Assets:
Brand Book (request password)
Website
Digital Display
Agency: Liaison Resources // Project: Global Brand Launch
Launched in 2015, 3M Science. Applied to Life. is the global science giant's first new branding initiative in over thirty years. I worked with the company's global brand headquarters on a brochure that re-introduces 3M to the world.
Agency: TMP / Project: Recruitment
Dell wanted the best Developer talent in to help them transition from hardware to SaaS. We worked with their lead developers to create a series of messages that ran for 6 months on commuter roadways in Austin, TX. When they launched, Michael Dell posted the first one on his Google+ account.
Agency: mgb / Project: Engineering the Extraordinary
At Chevron, the world's top engineering and science talent can find a lifetime of extraordinary opportunities. So we created a campaign that showed off the adventure and scale of a career on the leading edge of the energy industry.
